Built for the practices patients are referred to.
Physiotherapy, podiatry, psychology, dietetics — practices that grow on referrer trust and local presence. We run the whole marketing operation with AHPRA advertising rules built in from the first brief.
What we hear from operators in this category.
AHPRA rules apply here too
Allied health practitioners are registered under the same National Law as doctors — testimonial restrictions and outcome claims included. Most agencies find that out when the complaint arrives.
Two audiences, one website
Referrers and patients read the same pages for different reasons. The GP checks credibility and scope; the patient checks availability and fit. The site has to do both jobs without splitting the voice.
Local competition
Patients search by profession and suburb. The practices that win bookings own the local results — Google Business, reviews, and location pages working together.
How we run it.
Referrer-grade authority content
Practitioner-led pieces that explain conditions and treatment scope accurately — credible to the GP who refers, clear to the patient who books.
Local search infrastructure
Google Business, review architecture, and suburb-level pages set up properly once, maintained quarterly.
One Studio Day per month
A month of compliant content captured in a single on-site day, scheduled around the appointment book.
What we typically run.
Run a quarter on the allied health practices model.
A 30-minute strategy call to walk through where you are and what a single brief could change.