01 · Standards
Reviewed Against TGA Rules
Every cosmetic and medical piece is checked against current advertising rules before it goes live, built into the work from day one rather than added at the end.
Your clinic’s marketing, handled.
One brief. One team. One person you can actually call. Strategy, content, ads, and web for Australian aesthetic, medical, and allied health practices — built inside TGA and AHPRA rules, while you see patients.
Strategy
Clinic content
Web & App
Compliant ads
Local SEO
Strategy
Every channel, pulling in the same direction.
Most growing clinics have their marketing spread across different agencies, freelancers, and front-desk staff — each working from their own brief, each pulling the practice in a slightly different direction. We bring it under one roof. One team, one strategic brief, one quarterly review.
One quarterly meeting. One person you call. Everything else, handled.
Content production
Show up one day.
We deliver the month.
The Monthly is how we produce a full month of clinic content — scripted, captured, compliance-checked, and posted — without occupying your week. You spend one day with us. We do the rest.
Step 01
Ideas
We send you a curated set of content ideas built around your treatments, your patients, and the month’s priorities. You tell us which ones to bring to life.
Step 02
Studio Day
Our team comes to the clinic for one full day of filming — practitioner pieces, treatment-room walkthroughs, every reel and carousel the month needs.
Step 03
Approval
We edit, caption, and check every clinical piece against current TGA and AHPRA rules, then send the full month to you for a final review.
Step 04
Live
Once approved, we schedule and publish across your channels on the dates we agreed, so posting becomes something you never have to think about.
Step 05
Review
At the end of each month we look at what performed and what we’ll test next, then begin the cycle again together.
By the numbers
What a month with us produces.
The standing output of a Monthly retainer. We walk through the full breakdown at every quarterly review.
The Monthly · Every month
Pieces posted each month
0+
Reels, carousels, and statics from one Studio Day
Studio Days · Every year
Studio Days a year
0
One day on site at the clinic, every month
Compliance · Every piece
Clinical pieces reviewed pre-publish
0%
Checked against current TGA and AHPRA rules, logged on file
Compliance & Trust
Built for the clinics that
have to get it right.
Our clients can’t afford a compliance mistake, and neither can we. Every step of our process is built around TGA and AHPRA standards, so the marketing that grows your practice also protects it.
02 · Practice
AHPRA-Aligned Voice
Authority-building creative that knows the difference between describing a service and promising an outcome, written by people who’ve spent years inside the rules.
03 · Records
Audit-Ready Documentation
Every campaign, post, and ad is logged and archived from the moment it’s created, ready for review at any time, by anyone, including your medical board.
AdWave is an independent agency, not affiliated with or endorsed by AHPRA or the TGA. Only the regulators determine compliance.
Services
Everything a clinic needs. One team.
The Monthly
One Studio Day at the clinic, a full month of content live. We handle the strategy, scripts, capture, editing, and posting from start to finish.
Web & App Development
Practice websites and apps built in-house — fast to load, easy to book through, and consistent with everything you publish.
Paid Advertising
Performance campaigns across Meta and Google, checked against current TGA and AHPRA rules before a dollar is spent.
cosmetic clinic
#1 ranked
dermal therapist
page one
SEO
We position your practice where future patients are searching today, with technical and content SEO built into every page.
Voices
From the founders we work with.
Anonymised at our clients’ request. Real names, real metrics, and full case studies are shared on a call when relevant.
Three agencies, three briefs, three sets of priorities. Now there’s one brief and our content calendar is full a month ahead.
AC
Aesthetic Clinic Owner
Melbourne, VIC
Studio Day takes one day a month. The rest of the time we’re seeing patients while our content goes live.
CM
Cosmetic Medicine Founder
Melbourne, VIC
The compliance piece was the dealbreaker. AdWave knew the TGA rules better than our last agency knew our brand.
MP
Medical Practice Director
Geelong, VIC
Questions
What clinic owners ask before the call.
Six answers to the questions we hear most. Anything specific to your practice is best handled on a 30-minute strategy call.
Most clients are live within two to three weeks of signed agreement. We schedule the first Studio Day in week one and your first content goes live a few days after.
Start
See what your next 30 days could look like.
A 30-minute strategy call. We look at where you are, what’s missing, and whether we’re the right team for the job. No pitch deck.